Learn How to Conduct Effective & Thorough PPC Audits at #SESCHI 2012
Want to learn how to inherit paid search campaigns and get them started on a new, exciting path to success, and how to create a sustained plan of continuous campaign auditing, analysis, and...
View ArticleGoogle UK Search Market Share Slips Below 90%
Google's search market share in UK is much bigger than USA. However, new data from web tracking firm Experian Hitwise found that Google's share of search queries in October 2012 dropped by one percent...
View ArticleGoogle Smashes U.S. Search Market Share Record, Closes in on 70%
In October, Google smashed its own search engine market share record, accounting for 66.9 percent of all searches conducted in the U.S. Microsoft’s Bing also had a record month, hitting a less...
View ArticleWhy Effectively Measuring Lead Performance in Mobile is Essential
Every action counts. Ensure every conversion rich activity is properly tracked and accounted for when planning and optimizing for performance, and recapping campaign successes. Another key: measuring...
View ArticleOver 90% of Shoppers Find Their Cyber Monday Shopping Experience Satisfying
New study finds that over 90 percent of shoppers rated their Cyber Monday shopping experience as either "somewhat satisfying" or "very satisfying."
View ArticleSEO – Content | Confusion | Clarity
Content marketing is a huge, vitally important part of company and marketing strategy. But if you’re considering content marketing as an alternative to SEO, you must first understand integrated...
View ArticleEnd of Year Housekeeping for Robust SEO Campaigns
For most of us, December is the quietest time of the year in the SEO industry. Now is the perfect time to do some housekeeping. Here’s how to get all your on-page and techno-ducks in a row and help...
View ArticleEnd of Year Housekeeping for Robust SEO Campaigns
A new study from Kantar Media has found that 77 percent of brands are using national TV advertising exclusively.
View ArticleSuper Bowl Advertisers Can Learn Lessons from Social Video Trends
Social video trends can teach Super Bowl advertisers five things: the need to create content worth sharing, build bottom-up brand engagement, optimize content, embrace mobile and tablet campaigns, and...
View ArticleHow to Spot Bad Data Within Your PPC Campaigns & What to do About It
Bad performance data can be caused by technical glitches, seasonal fluctuations, other marketing channels, or natural disasters. Here’s how to spot trends that may indicate compromised tracking and how...
View ArticleGoogle Search Market Share Slips as Bing & Yahoo Gain
Google couldn’t grow its record-breaking U.S. search market share beyond 67 percent in December, comScore reported. Meanwhile, Bing continued its incremental gains, as Yahoo’s share grew for the first...
View ArticleGoogle UK Search Market Share Dips to Lowest Level in 5 Years: 88%
Google controlled 88.35 percent of the search market in December, down from 89.12 percent the month before and down from 91.15 percent in December 2011. But Google's huge share, at almost nine-tenth of...
View ArticleValentine's Day 2013 PPC Tips
February 14th is just around the corner. That means it’s time to get your PPC campaigns in check for Valentine’s Day. Here are the hottest keywords for you to bid on, what keywords people are searching...
View ArticleInsights From 7th Graders About Google, Smartphones, Panda, Privacy & Paid...
How do teenagers feel about Google, Facebook, smartphones, privacy, and Panda? Here are some lessons gleaned from the students’ comments, questions, and feedback – and how those insights could very...
View ArticleThe 7 Deadly Sins of PPC Ad Optimization
Each one of these major PPC ad optimization errors can serve to confound your test results. Avoiding these common mistakes when you set up your ad tests will ensure that the results of your tests will...
View ArticleAudience Targeting in Mobile: 4 Key Elements of Context
Looking to deliver the most relevant mobile ad experience possible? Learn how four key mobile context elements – location, time of day and week, user behavior, and weather – can increase user...
View ArticleMeaningful SEO Metrics: Moving Beyond PageRank
The days when upper management was impressed by subtle changes in PageRank have been replaced by questions about lifetime value, return on investment, and cost per acquisition. But are these the right...
View ArticleGoogle Grabs More Search Market Share, Now at 67.5%
Google now owns 67.5 percent of the U.S. search market. After reaching 67 percent for the first time in November and repeating the feat in January, Google has topped its own record and strengthened its...
View Article77% of Mobile Searches Happen at Home or Work [Study]
For its "Mobile Search Moments" report, Google and Nielsen also found that 59 percent of mobile searches occurred after 3 p.m., with 22 percent taking place from 8 p.m. to midnight, when people are...
View ArticlePaid Search Beyond Google: Social Media, Bing & Retargeting Ads
With the popularity of AdWords, advertisers can struggle to find other channels that are manageable and effective. These SES New York sessions will show you how to break out of this mold and dive into...
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